Ed Atkins, Author at VIVID CREATIVE SERVICES

How Local Service Businesses Can Use Storytelling to Stand Out

Storytelling helps local service businesses turn everyday work into unforgettable brand experiences. In this Vivid Perspective feature, discover how sharing authentic customer moments, team stories, and community connections can differentiate your business, boost engagement, and attract loyal clients. Learn proven...

January 21, 2026

The Power of Storytelling: How Non-Profits Can Inspire Donors

Branding & Storytelling Focus Uncategorized

The Power of Storytelling: How Non-Profits Can Inspire Donors

Storytelling is the secret ingredient that turns non-profit missions into movements. In this feature from The Vivid Perspective, discover how authentic stories can inspire donors, increase engagement, and drive fundraising success. Learn proven frameworks used by organizations like St. Jude,...

January 21, 2026

Branding & Storytelling Focus

Sneak Peek: Content & Storytelling That Connects: A February Learning Series from The Vivid Perspective

This February, The Vivid Perspective launches a powerful new four-part series—Content & Storytelling That Connects. Explore how storytelling drives connection, trust, and growth for nonprofits, local businesses, and small teams. Learn how to inspire donors, stand out in your industry,...

January 21, 2026

Branding Uncategorized

ICYMI: Building Strong Brand Foundations Series

ICYMI: The Vivid Perspective’s January series, Building Strong Brand Foundations, remains a must-read for 2026. This four-part collection explores how to craft a clear brand story, avoid credibility-killing mistakes, build a brand advocacy program, and rebrand without losing your audience....

January 11, 2026

Branding Uncategorized

How to Build a Brand Advocacy Program to Grow Your Business

Brand advocacy is more valuable than advertising. This blog explores how to build a brand advocacy program that turns satisfied customers into loyal supporters who actively recommend your business. Learn the three pillars of advocacy — identification, engagement, and empowerment...

December 31, 2025

Branding Uncategorized

How to Rebrand Without Losing Your Audience

Rebranding can renew your brand’s relevance — or risk alienating loyal customers. This blog explores how to rebrand without losing your audience in 2026. Learn why organizations rebrand, the importance of communication, and strategies for balancing innovation with heritage. Using...

December 31, 2025

Branding Uncategorized

The Top 5 Branding Mistakes That Cost Organizations Credibility

Credibility is the most valuable asset your organization holds. In 2026, too many brands lose trust through avoidable mistakes. This blog explores the top five branding mistakes that cost organizations credibility — from inconsistent messaging and weak visuals to overpromising...

December 31, 2025

Branding Uncategorized

Why Every Small Business Needs a Clear Brand Story in 2026

In 2026, small businesses face fierce competition and shifting consumer trust. A clear brand story is no longer optional — it’s essential for growth. This blog explores why storytelling matters, how to craft an authentic narrative, and real-world examples like...

December 31, 2025

Branding Uncategorized

Series Sneak Peek: Building Strong Brand Foundations in 2026

Kick off 2026 with confidence by strengthening your brand. The Vivid Perspective is launching a four-part January series, Building Strong Brand Foundations, to help small businesses, nonprofits, and organizations create clarity, credibility, and loyalty. Each week, we’ll explore essential topics...

December 31, 2025

Looking Ahead: A Sneak Peek into 2026 with The Vivid Perspective

Branding Marketing

Looking Ahead: A Sneak Peek into 2026 with The Vivid Perspective

Get ready for a year of branding, marketing, and storytelling insights with The Vivid Perspective in 2026. After a successful 2025 filled with strategies for brand growth, digital marketing, cause campaigns, and holiday retail, we’re preparing for another powerful year....

December 10, 2025

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Author: Ed Atkins

How Local Service Businesses Can Use Storytelling to Stand Out

The Power of Storytelling: How Non-Profits Can Inspire Donors

Sneak Peek: Content & Storytelling That Connects: A February Learning Series from The Vivid Perspective

ICYMI: Building Strong Brand Foundations Series

How to Build a Brand Advocacy Program to Grow Your Business

How to Rebrand Without Losing Your Audience

The Top 5 Branding Mistakes That Cost Organizations Credibility

Why Every Small Business Needs a Clear Brand Story in 2026

Series Sneak Peek: Building Strong Brand Foundations in 2026

Looking Ahead: A Sneak Peek into 2026 with The Vivid Perspective

Protecting Your Reputation Before a Crisis Happens

Building Brand Trust Through Strategic Communications

How to Earn Media Coverage Without a Big PR Budget

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