Ed Atkins, Author at VIVID CREATIVE SERVICES

How to Set Marketing Goals That Align with Your Business Objectives

Set your organization up for success in 2026 with a clear marketing strategy. Learn where to start by reflecting on 2025, defining objectives, prioritizing target audiences, refining messaging, choosing the right channels, and embedding accountability. This guide provides real-world examples...

December 1, 2025

Branding Branding & Storytelling Focus Marketing Marketing & Brand Development Uncategorized

Refining Your Brand Messaging for Greater Impact in 2026

Refine your brand messaging for greater impact in 2026. This guide explores how businesses, nonprofits, and local government agencies can align messaging with objectives, prioritize audiences, simplify communication, and build emotional connections through storytelling. Learn how consistency across all channels...

December 1, 2025

Branding Branding & Storytelling Focus Marketing Marketing & Brand Development Uncategorized

Planning Your 2026 Marketing Strategy: Where to Start

December 1, 2025

Branding Branding & Storytelling Focus Marketing Marketing & Brand Development Uncategorized

How to Measure the Success of Your Marketing Efforts

Measuring marketing success is essential for growth, credibility, and sustainability. Discover how to identify the right performance metrics, calculate ROI, and use tools that track results effectively. This blog explores real-world examples of organizations that improved their outcomes by aligning...

December 1, 2025

Branding Branding & Storytelling Focus Cause Marketing Marketing Marketing & Brand Development

Sneak Peak-December: 2025 Recap & Planning Ahead: A Year-End Marketing Series to Set You Up for 2026 Success

Happy Holidays! As 2025 draws to a close, it’s the perfect time for businesses, nonprofits, and local government agencies to reflect on the year that was—and to set a powerful course for the year ahead. At Vivid Creative Services, we...

December 1, 2025

Branding Uncategorized Visual Branding

Creating Brand Guidelines for Consistent Visual Identity

Brand guidelines are the key to creating a consistent visual identity. This article explores why guidelines matter, what they should include, and how to apply them across channels. Learn the essential components—logo usage, color palettes, typography, imagery, and applications—and explore...

October 29, 2025

Branding Uncategorized Visual Branding

Color Psychology in Branding: How to Choose the Right Palette

Color psychology is one of the most powerful tools in branding. In this article, we explore how color influences perception, builds trust, and creates emotional connections with audiences. From the psychology of primary and secondary colors to cultural variations and...

October 29, 2025

Branding Uncategorized Visual Branding

How to Design a Logo That Reflects Your Brand Values

A logo is more than a design—it’s the face of your brand. Learn how to design a logo that authentically reflects your brand values and strengthens your visual identity. From symbolism and color psychology to typography and adaptability, this article...

October 29, 2025

Branding Uncategorized Visual Branding

The Role of Visual Branding in Communicating Your Organization’s Mission

Visual branding is more than design—it’s the heartbeat of your mission. In this blog, we explore how mission-driven organizations can use visual branding to build trust, differentiate in crowded markets, and create lasting emotional connections with audiences. Learn how aligning...

October 29, 2025

Branding Uncategorized Visual Branding

Coming in November: Visual Branding Series on The Vivid Perspective

This November, The Vivid Perspective launches a 4-part Visual Branding Series to help organizations build stronger, more consistent brand identities. Each week explores a key element of visual branding—how to align your mission with visuals, design a logo that reflects...

October 29, 2025

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Author: Ed Atkins

How to Set Marketing Goals That Align with Your Business Objectives

Refining Your Brand Messaging for Greater Impact in 2026

Planning Your 2026 Marketing Strategy: Where to Start

How to Measure the Success of Your Marketing Efforts

Sneak Peak-December: 2025 Recap & Planning Ahead: A Year-End Marketing Series to Set You Up for 2026 Success

Creating Brand Guidelines for Consistent Visual Identity

Color Psychology in Branding: How to Choose the Right Palette

How to Design a Logo That Reflects Your Brand Values

The Role of Visual Branding in Communicating Your Organization’s Mission

Coming in November: Visual Branding Series on The Vivid Perspective

Protecting Your Reputation Before a Crisis Happens

Building Brand Trust Through Strategic Communications

How to Earn Media Coverage Without a Big PR Budget

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