Ed Atkins, Author at VIVID CREATIVE SERVICES

ICYMI: The Advertising Campaign Planning Series

ICYMI: The Advertising Campaign Planning Series

In case you missed it—The Advertising Campaign Planning Series by Vivid Creative Services helps small businesses, nonprofits, and public agencies build smarter, results-driven campaigns. This 4-part series covers everything from budget-friendly advertising and audience targeting to leveraging free media and...

August 2, 2025

Holiday Retail Success Series: Why Smart Retailers Start Planning for Holiday Sales in August

Branding Holiday Retail Success Marketing Uncategorized

Holiday Retail Success Series: Why Smart Retailers Start Planning for Holiday Sales in August

Start prepping for a successful holiday season with our four-part Holiday Retail Success Series. Learn why small retailers should plan early and discover the top 10 reasons to implement these strategies now—from increasing traffic to boosting sales and retention. Powered...

July 31, 2025

How Nonprofits Can Benefit from Pro Bono Media Placement Opportunities

Advertising Advertising Campaign Planning

How Nonprofits Can Benefit from Pro Bono Media Placement Opportunities

Nonprofits can amplify their message and grow impact through pro bono media placements. This blog explores how to secure free ad space, tailor creative content, and measure results—featuring a real-world case study from HopeLine. Discover how to turn media goodwill...

July 28, 2025

Targeting the Right Audience for Your Advertising Campaign

Advertising Advertising Campaign Planning

Targeting the Right Audience for Your Advertising Campaign

Targeting the right audience is the key to advertising success. Learn how to define your ideal customer, choose effective channels, and increase impact through strategic targeting. Featuring a case study from FreshHarvest Co-op, this blog offers actionable tips to help...

July 21, 2025

Using Analytics to Improve Your Advertising Performance

Advertising Advertising Campaign Planning Uncategorized

Using Analytics to Improve Your Advertising Performance

Want better ad performance without increasing your budget? Learn how to use analytics to evaluate, refine, and improve your advertising campaigns. This blog features practical tips, key metrics, and a real-world case study of a nonprofit that tripled sign-ups with...

July 14, 2025

How to Launch a Successful Advertising Campaign on a Tight Budget

Advertising Advertising Campaign Planning Uncategorized

How to Launch a Successful Advertising Campaign on a Tight Budget

Discover how to launch a high-impact advertising campaign without overspending. This blog offers practical tips, a real-world nonprofit case study, and a Top 5 Takeaways checklist to help small businesses and nonprofits create strategic campaigns on a budget. Brought to...

July 7, 2025

Launching with Purpose: A Preview of Our Advertising Campaign Planning Series

Advertising Advertising Campaign Planning Uncategorized

Launching with Purpose: A Preview of Our Advertising Campaign Planning Series

Discover the essential components of successful advertising campaigns in this blog series teaser. Learn how small businesses, nonprofits, and local agencies can create strategic campaigns that drive results. Featuring expert insights, real-world tips, and a Top 5 campaign checklist, this...

July 3, 2025

Non Profit Non Profit PR Strategies Nonprofit Focus Public Relations & Crisis Communications Uncategorized

Media That Matters: How Nonprofits Can Earn Press and Build Credibility

Learn how nonprofits can proactively earn media coverage and build long-term press relationships through strategic PR. This blog provides a real-world case study and outlines step-by-step tactics to secure meaningful exposure, build trust, and turn storytelling into sustained visibility—without relying...

June 30, 2025

Non Profit Nonprofit Focus Public Relations & Crisis Communications Uncategorized

Effective Crisis Communication for Nonprofits: A Step-by-Step Guide

Every nonprofit needs a crisis communication plan. Learn how to respond effectively, protect your reputation, and build public trust—even during challenging times. This blog includes a real-world case study and a step-by-step framework to help your nonprofit lead with clarity...

June 23, 2025

Branding Marketing Non Profit Nonprofit Focus Uncategorized Visual Branding

Branding for Nonprofits: Key Elements You Can’t Overlook

Nonprofit branding goes beyond logos—it’s the voice, vision, and visual identity that drives donor trust and mission clarity. Learn the key elements every nonprofit should master to stand out and succeed. Includes a real-world case study and a preview of...

June 16, 2025

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Author: Ed Atkins

ICYMI: The Advertising Campaign Planning Series

How Nonprofits Can Benefit from Pro Bono Media Placement Opportunities

Targeting the Right Audience for Your Advertising Campaign

Using Analytics to Improve Your Advertising Performance

Launching with Purpose: A Preview of Our Advertising Campaign Planning Series

Media That Matters: How Nonprofits Can Earn Press and Build Credibility

Effective Crisis Communication for Nonprofits: A Step-by-Step Guide

Branding for Nonprofits: Key Elements You Can’t Overlook

ICYMI: Marketing Leadership for Growth — How Smart Organizations Scale with Strategy, Not Just Execution

Maximizing Holiday Sales: Gift Guides, Product Bundles & Promotions That Convert

Driving Holiday Foot Traffic: Local Retail Campaigns That Actually Work

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