Ed Atkins, Author at VIVID CREATIVE SERVICES

Using Analytics to Improve Your Advertising Performance

Using Analytics to Improve Your Advertising Performance

Want better ad performance without increasing your budget? Learn how to use analytics to evaluate, refine, and improve your advertising campaigns. This blog features practical tips, key metrics, and a real-world case study of a nonprofit that tripled sign-ups with...

July 14, 2025

How to Launch a Successful Advertising Campaign on a Tight Budget

Advertising Advertising Campaign Planning Uncategorized

How to Launch a Successful Advertising Campaign on a Tight Budget

Discover how to launch a high-impact advertising campaign without overspending. This blog offers practical tips, a real-world nonprofit case study, and a Top 5 Takeaways checklist to help small businesses and nonprofits create strategic campaigns on a budget. Brought to...

July 7, 2025

Launching with Purpose: A Preview of Our Advertising Campaign Planning Series

Advertising Advertising Campaign Planning Uncategorized

Launching with Purpose: A Preview of Our Advertising Campaign Planning Series

Discover the essential components of successful advertising campaigns in this blog series teaser. Learn how small businesses, nonprofits, and local agencies can create strategic campaigns that drive results. Featuring expert insights, real-world tips, and a Top 5 campaign checklist, this...

July 3, 2025

Non Profit Non Profit PR Strategies Nonprofit Focus Public Relations & Crisis Communications Uncategorized

Media That Matters: How Nonprofits Can Earn Press and Build Credibility

Learn how nonprofits can proactively earn media coverage and build long-term press relationships through strategic PR. This blog provides a real-world case study and outlines step-by-step tactics to secure meaningful exposure, build trust, and turn storytelling into sustained visibility—without relying...

June 30, 2025

Non Profit Nonprofit Focus Public Relations & Crisis Communications Uncategorized

Effective Crisis Communication for Nonprofits: A Step-by-Step Guide

Every nonprofit needs a crisis communication plan. Learn how to respond effectively, protect your reputation, and build public trust—even during challenging times. This blog includes a real-world case study and a step-by-step framework to help your nonprofit lead with clarity...

June 23, 2025

Branding Marketing Non Profit Nonprofit Focus Uncategorized Visual Branding

Branding for Nonprofits: Key Elements You Can’t Overlook

Nonprofit branding goes beyond logos—it’s the voice, vision, and visual identity that drives donor trust and mission clarity. Learn the key elements every nonprofit should master to stand out and succeed. Includes a real-world case study and a preview of...

June 16, 2025

Branding Marketing Non Profit Nonprofit Focus Uncategorized

How to Stand Out as a Nonprofit in a Crowded Marketplace

Standing out as a nonprofit in a crowded marketplace requires clarity, consistency, and purpose. Learn how to differentiate your organization with a unique brand, powerful storytelling, and a strong digital presence. This blog includes a case study and sets up...

June 9, 2025

Branding Marketing Uncategorized

The Mid-Year Marketing Reset: Optimizing Your Marketing for the Rest of the Year

Looking to finish the year strong? This blog outlines key strategies for conducting a mid-year marketing reset that helps you refocus goals, refresh messaging, and optimize outreach for Q3 and Q4. Includes a real nonprofit case study and actionable steps...

June 5, 2025

Marketing Non Profit Nonprofit Focus Uncategorized

Creating a Nonprofit Marketing Plan That Drives Donations

Want to increase nonprofit donations? Learn how to create a strategic marketing plan that drives results. This blog outlines key components of a successful plan, includes a real-world case study, and sets the stage for a storytelling-focused follow-up. A must-read...

June 2, 2025

Marketing Non Profit Nonprofit Focus

Why Marketing Matters: A Fresh Perspective for Nonprofits

Nonprofits need more than purpose—they need visibility. Learn why marketing is vital to nonprofit success and get a preview of our upcoming 4-part series focused on branding, PR, community outreach, and storytelling. Discover how your organization can build trust, inspire...

May 30, 2025

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Author: Ed Atkins

Using Analytics to Improve Your Advertising Performance

Launching with Purpose: A Preview of Our Advertising Campaign Planning Series

Media That Matters: How Nonprofits Can Earn Press and Build Credibility

Effective Crisis Communication for Nonprofits: A Step-by-Step Guide

Branding for Nonprofits: Key Elements You Can’t Overlook

How to Stand Out as a Nonprofit in a Crowded Marketplace

The Mid-Year Marketing Reset: Optimizing Your Marketing for the Rest of the Year

Creating a Nonprofit Marketing Plan That Drives Donations

Why Marketing Matters: A Fresh Perspective for Nonprofits

Protecting Your Reputation Before a Crisis Happens

Building Brand Trust Through Strategic Communications

How to Earn Media Coverage Without a Big PR Budget

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