Local Marketing & Destination Event Planning
Client: Visit KC & Kansas City Branch of the NAACP
Services Provided: Local Marketing Management | Sponsorship Acquisition | Public Relations | Event Planning | Volunteer Coordination
VCS partnered with Visit KC and the Kansas City Branch of the NAACP to lead local marketing and event planning efforts for the NAACP 101st National Convention—an empowering and immersive experience held annually to celebrate the Black community’s collective power. The Convention attracts innovative change-makers, thought-leaders, entrepreneurs, scholars, entertainers, influencers, and creatives to network and exchange ideas that shape international policy, social & civil justice.
Our Role & Key Deliverables:
- Local Sponsorship Acquisition & Fundraising Management: Secured key sponsorships to enhance the event’s reach and financial success.
- Stakeholder Liaison & Point-of-Contact: Served as the primary connection between event organizers, city officials, and community partners.
- Reception & Hospitality Consulting: Developed a top-tier hospitality strategy to provide a welcoming experience for attendees.
- Volunteer Management: Organized and led 15 committees and over 800 volunteers to ensure smooth event execution.
- Local Public Relations Planning: Created a targeted media strategy to maximize community engagement and visibility.
- Souvenir Journal Design & Printing: Designed and produced a high-quality commemorative publication for event attendees.
With over 10,000 attendees, this convention brought a significant economic impact to Kansas City, requiring seamless coordination, strategic marketing, and high-level stakeholder engagement.
Our strategic approach helped make the NAACP 101st Convention one of the most financially successful conventions in Kansas City’s history, reinforcing the city’s reputation as a premier destination for national and international events.
