Client: Samuel U. Rodgers Health Center (SURHC)
Services Provided: Brand Strategy | Marketing Strategy | Stakeholder Engagement | Multilingual Content Development | Event Leadership
VCS partnered with Samuel U. Rodgers Health Center (SURHC) to relaunch its brand, ensuring a cohesive and impactful presence among both existing and new stakeholders. Our strategic approach focused on enhancing brand visibility, strengthening stakeholder engagement, and establishing a consistent brand identity and messaging across all communication platforms.
- Brand Relaunch & Quality Control: Ensured brand consistency across all platforms and communications, maintaining high-quality brand standards.
- Comprehensive Marketing Strategy: Developed a strategic marketing plan to effectively allocate resources, optimize outreach, and drive awareness.
- Stakeholder Engagement & Excitement: Created and executed engagement initiatives to generate enthusiasm around the opening of the NEW Samuel U. Rodgers Health Center.
- Multilingual Marketing Collateral: Designed and produced marketing materials and internal documents in four languages to enhance accessibility for diverse communities.
- Awareness Campaign Development: Built stakeholder awareness of available healthcare services, ensuring key messaging reached the right audiences.
- Brand Cohesion & Strategic Recommendations: Advised on brand alignment across activities, programs, and events to maintain a strong, unified identity.
- Event Leadership & Support: Provided strategic direction and on-the-ground leadership for SURHC’s key events, ensuring successful execution and audience engagement.
