Public Relations & Event Marketing
Client: Metropolitan Community College – Penn Valley
Services Provided: Public Relations | Event Marketing | Advertising Strategy | Media Consulting
VCS served as the Public Relations Consultant for MCC as they hosted Bill Cosby “Call Out” Program, a national tour tackling critical issues affecting urban families. This high-profile event required a comprehensive public relations and marketing strategy to maximize awareness, engagement, and media coverage.
Marketing Collateral Development:
Designed and produced compelling promotional materials, including billboards, print ads, and event flyers, ensuring strong visual branding.
Public Relations Strategy:
Developed a targeted PR campaign to enhance event visibility, engage key stakeholders, and drive attendance.
Advertising & Media Consulting:
Advised on an optimized media mix and advertising strategy to ensure maximum reach and impact.
By implementing an integrated marketing and PR approach, VCS helped MCC-Penn Valley successfully position the event as a must-attend community dialogue, driving engagement and fostering critical discussions